Will Lentz

B2B Demand Engineer

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About Me

I'm a growth-focused marketing execuitive specializing in demand generation, ABM, and reveue acceleration for SaaS and the Tech Sector.Over the past 8+ eyears, I've built full-funnel marketing systems that align tightly with product, sales, and customer success - delivering over 20% YoY revenue growth across multiple organizations.I'm passionate about designing scalable, data-driven marketing operations that transform GTM strategy into predictable pipeline and long-term revenue.

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Achievements

Scaled inbound and outbound pipeline by 20% YoY at PairSoft.Built and coached multi-functional teams across Market Research, SDR, and AE functions.Optimized paid media and outbound budgets to maximize early-stage marketing ROI.Improved MQL-to-SQL conversion rates by 23% through integrated nurture programs.

Growth Playbooks

Playbooks to come.

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Contact

Please reach out with inquiries around consulting or growth opportunities below.

• LinkedIn
• Wellfound
• Email

Thanks!

Looking forward to connecting soon.

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